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Ore-Ida Women's Challenge road cycling race in the 1980s and 1990s. [17] [18]In 2005 and 2006, Ore-Ida sponsored Brian Vickers' #57 Chevrolet in the NASCAR Busch Series. [19] [20] In 2007, Ore-Ida/Heinz and Delimex foods (another Heinz brand) sponsored the #21 Wood Brothers Racing Ford for selected NASCAR NEXTEL Cup events, driven by Jon Wood and Bill Elliott.
In March 1946 Ross left Idaho Power to join F. Nephi Grigg and his brother, Golden, to form Grigg Bros. & Butler in real estate and insurance sales. [6] He also worked to promote Grigg Bros. Produce, a sweet corn operation which eventually became Ore-Ida Foods, Inc. Ross managed the Grigg Bros. & Butler operation and served as corporate secretary and on the board of directors of Ore-Ida Foods.
The Women's Challenge bicycle race (originally known as the Ore-Ida Women's Challenge as the lead sponsor was the Ore-Ida brand of frozen potato products) was held annually in the western United States in southern Idaho, beginning in 1984 until its demise in 2002.
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