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Crocs also hasn’t been helped by its $2.5 billion acquisition in 2022 of Hey Dude, a slip-on loafer brand that humbled the shoe company with tanking sales last quarter.
Crocs was the title sponsor of the Association of Volleyball Professionals (AVP) Tour from 2006 through the 2009 season. [40] [41] Crocs were in the public eye in 2021 with celebrities like Nicki Minaj and Justin Bieber modeling the shoes on social media. [42] [43] Crocs were popular on social media like TikTok, as well. [44]
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Youth fashion was strongly influenced by many music-based subcultures such as emo, indie kids, scene kids, [140] psychobilly, preppy, skater, goth, nu metal (known as moshers in the UK), [141] ravers and hip hop, [142] including the British chav, US gangsta rapper and Mexican Cholo styles of the early 2000s.