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The song first aired on American radio on February 12, 1971, but not all of the Coca-Cola bottlers were impressed. DJs reported that they were receiving requests to hear the commercial. Backer persuaded McCann-Erickson to film a commercial using the song. [3] The TV commercial, titled "Hilltop", was directed by Roberto Malenotti. [6]
Juicero was founded in 2013 by Doug Evans, who served as CEO until October 2016, when former president of Coca-Cola North America Jeff Dunn took over the position. [4] The company's juicing press was originally priced at $699 when launched in March 2016, [5] but was reduced to $399 in January 2017, 12 to 18 months ahead of schedule, in response to slow sales of the device.
The song is most famous for its "You like to-may-to / t ə ˈ m eɪ t ə / / And I like to-mah-to / t ə ˈ m ɑː t ə /" and other verses comparing British and American English pronunciations of tomato and other words. The differences in pronunciation are not simply regional, however, but serve more specifically to identify class differences.
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It crushes, grinds, and/or squeezes the juice out of the pulp. [2] A juicer clarifies the juice through a screening mesh to remove the pulp unlike a blender where the output contains both the liquids and solids of the processed fruit(s) or vegetable(s). [3] Some types of juicers can also function as a food processor. [4]
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