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Fernandes Guitars is a guitar brand of Japanese marketing company Fernandes Co. Ltd. It is one of two guitar brands belonging to the company, the other being Burny Guitars which are Gibson guitar replicas. [ 1 ]
In Japan, Fender was also losing sales to Japanese guitar brands such as Tōkai, Greco and Fernandes. Since Japanese labor and production costs were much lower than in the United States, Fender moved the lower-priced Fender guitar production to Japan and began negotiations with several Japanese musical instrument distributors.
They produced Ibanez's Blazer line in the 1980s and have also made guitars for Fender, Greco (for Kanda Shokai), Gretsch, and Fernandes. Dyna also made the Yamaki/Daion [ 4 ] /Founder/Joodee solid body guitars for Daion in the 1970s and early 1980s.
The Fernandes company was established in 1969 in Japan. Its Burny brand was used for the Gibson replica guitars while the Fernandes brand was used for the Fender replica guitars. Fernandes initially made acoustic guitars and started making electric guitars in late 1973. The Burny Les Paul models first appeared in 1975.
Ken has used many different guitars in his career, including Gibsons and Steinbergers, but he is best known for playing the Fernandes and Fender brands. From circa 1995 [ 19 ] to 2009, Ken was an endorser of Japan-based Fernandes Guitars.
Electric guitar models no longer in mainstream production: Fender Bronco [10] (Lives on through Squier as a bass guitar) Fender Bullet [11] (lives on through Squier) Fender Coronado [12] Fender Cyclone (lives on through Squier) Fender Esquire; Fender HM Strat USA/Japan; Fender Marauder; Fender Musicmaster; Fender Performer; Fender Prodigy [13 ...