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Digital signage on the side of a building reports stock prices. Dow Jones News Ticker, Times Square Digital signage is a segment of electronic signage.Digital displays use technologies such as LCD, LED, OLED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text.
The first proper billboards were invented in the 1830s by Jared Bell in America, who wanted to advertise a circus and so put up a large and colourful billboard in 1835. P.T. Barnum saw the benefits of this advertising medium, and also followed suit. In 2005, the first digital billboards were installed. [3]
Digital billboards can be designed to display running text, have several different displays from the same company, or provide several companies with a certain time slot during the day. Flexible and real-time scheduling can decrease traditional upkeep and maintenance costs, and some billboards may measure audiences or serve dynamic content.
The Pérez Art Museum of Miami’s latest installation rises 100 feet ... digital billboard rising downtown. ... the legislation doubling the billboard sizes allowed near Arsht and PAMM on Jan. 12 ...
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The cost of billboards varies widely depending on size and location. A full-size billboard in Los Angeles is roughly $5,000 to $10,000 per four-week period, Alexander said.
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