Ads
related to: who created ray ban sunglasses 19 99 sale
Search results
Results From The WOW.Com Content Network
Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
1950s singer Buddy Holly helped popularise Wayfarers. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
Luxottica owns not only a large portfolio of brands (over a dozen [53]) such as Ray-Ban and Oakley but also retailers such as Sunglass Hut, Lenscrafters and Oliver Peoples, the optical departments at Target, and (formerly) Sears, as well as key eye insurance groups including the second largest glasses insurance firm in the US, EyeMed. It has ...
Ray-Ban 52mm Wayfarer Sunglasses $132 $182 Save $50 There's a reason why Ray-Ban Wayfarers are one of the most beloved styles of sunglasses — they look super flattering on anyone.
The sunglasses were redesigned with a metal frame in 1939 and promoted by Bausch & Lomb as the Ray-Ban Aviator. [12] According to the BBC , the glasses used "Kalichrome lenses designed to sharpen details and minimise haze by filtering out blue light, making them ideal for misty conditions."
The United States Army Air Corps was among the first large clients for sunglasses when it worked with Bausch + Lomb to create sunglasses which protected its pilots from glare. These sunglasses later evolved into aviator sunglasses, and the resulting name and brand, Ray-Ban, became synonymous with army pilots and later on a fashion item. [18] [19]