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Carl Jung has been credited as one of the pioneers in this field for his research on the properties and meanings of color in our lives. According to Jung, "colours are the mother tongue of the subconscious." [4] Before there was color psychology as a field, color was being used for centuries as a method of treatment as early as 2000 BC.
Colors and the laws by which they appear reside within the eye. The external cause of color is a stimulus which excites the retina and separates its polarity. Goethe had organized color into three classes: physiological, physical, and chemical. He proposed that the external causes of color are physical colors and chemical colors. [16] [17]
The preeminent scholarly journal publishing research papers in color science is Color Research and Application, [1] started in 1975 by founding editor-in-chief Fred Billmeyer, along with Gunter Wyszecki, Michael Pointer and Rolf Kuehni, as a successor to the Journal of Colour (1964–1974).
Red items on a street market stall in Wan Chai Market, Hong Kong.Red is considered lucky by many Chinese people. In the psychology of color, color preferences are the tendency for an individual or a group to prefer some colors over others, such as having a favorite color or a traditional color.
Unique hue is a term used in perceptual psychology of color vision and generally applied to the purest hues of blue, green, yellow and red. The proponents of the opponent process theory believe that these hues cannot be described as a mixture of other hues, and are therefore pure, whereas all other hues are composite. [ 1 ]
Qualitative research methodologies are oriented towards developing an understanding of the meaning and experience dimensions of human lives and their social worlds. Good qualitative research is characterized by congruence between the perspective that informs the research questions and the research methods used. [2]
Colorimetry is "the science and technology used to quantify and describe physically the human color perception". [1] It is similar to spectrophotometry, but is distinguished by its interest in reducing spectra to the physical correlates of color perception, most often the CIE 1931 XYZ color space tristimulus values and related quantities.
Lenneberg and Roberts presented their paper The Denotata of Color Terms [10] at the Linguistic Society of America in 1953. In this paper they reported their findings on color recall in Zuni speakers. Zuni has one color term for yellow and orange, and Lenneberg and Roberts' study reported that Zuni speakers encountered greater difficulty in ...