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Ugly Stik is primarily known for its fishing rods. Shakespeare, originally called William Shakespeare Jr. Company, was founded by William Shakespeare Jr . in 1897 in Kalamazoo , Michigan . The William Shakespeare Jr. Company changed its name to Shakespeare in 1915, then moved its base of operations to Columbia, South Carolina in 1970.
Fishing rods vary in action as well as length, and can be found in sizes between 24 inches and 20 feet. The longer the rod, the greater the mechanical advantage in casting. There are many different types of rods, such as fly rods, tenkara rods, spin and bait casting rods, spinning rods, ice rods, surf rods, sea rods and trolling rods.
Spinning rods are made from graphite or fiberglass with a cork or PVC foam handle, and tend to be between 5 and 8.5 feet (1.5 and 2.5 m) in length. Typically, spinning rods have anywhere from 5–8 guides arranged along the underside of the rod to help control the line.
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