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The Moctezuma Brewery, near Orizaba. C. B. Waite, photographer, 1905. The Cuauhtémoc brewery was founded in Monterrey in 1890 by José A. Muguerza, Francisco G. Sada Muguerza, Alberto Sada Muguerza, Isaac Garza Garza (brother in-law of Francisco and Alberto, married to their sister Consuelo Sada Muguerza), and Joseph M. Schnaider, with the capital of 150,000 pesos, starting with the Carta ...
Heineken acquired the company in 1996, selling the brewing plant to the new Castello beer company. [citation needed] There are eight beers under the Birra Moretti brand. [7] Birra Moretti is the main brand, a 4.6% abv pale lager launched in 1859, followed by La Rossa is a 7.2% strong dark lager or dunkel.
In 2015, Heineken won the Creative Marketer of the Year Award, becoming the second company to win the award twice. [10] The original brewery where Gerard Adriaan Heineken first started making Heineken is now the Heineken Experience museum. [13] Heineken 0.0. Heineken launched its first non-alcoholic beer in 2017, naming it "Heineken 0.0". [14]
A Modelo business in the Mexican state of Oaxaca. Grupo Modelo began in 1925, and its founders were a group of twenty-five Spanish immigrants among whom stood out: Braulio Iriarte, owner of bakeries and Molino Euzkaro, in Mexico City, and Martín Oyamburu, industrialist, banker and landowner, founder of Hulera Euzkadi, Banco Crédito Español de México, S.A., and oil fields in the Veracruz ...
Cerveza Pacífico Clara, better known as Pacífico, is a Mexican pilsner-style beer brewed in the Pacific Ocean port city of Mazatlán, in the state of Sinaloa, México. History [ edit ]
In addition, Corona is a "second sponsor" for four of the top-flight professional football teams of Mexico's first division, Liga MX. The teams sponsored by Corona are Santos Laguna, América, Toluca, and Mazatlán. [20] Corona has sponsored the Mexico national football team since 2003, and has signed a contract to do so until 2026. [when?] [21]
In the 2010s, major U.S. beer producers began marketing cervezas preparadas, illustrating the wide variety of recipes in the chelada/michelada category and acknowledging its popularity among the country's Latin American population, along with the increasing popularity of the drink outside of the Latin American population.
Cerveza Cristal, a Peruvian beer; Cerveza Panama, a popular Panamanian beers; Cerveza Pilsener, an Ecuadorian pilsner; Cerveza Polar, a lager brewed by Empresas Polar; Pacífico, or Cerveza Pacífico Clara, a Mexican pilsner