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This includes the coming up with promotional materials and the addition of "More than the Usual" as a sub slogan. [1] Also the "Wow" of the campaign slogan is meant to be capitalized which doubles as an acronym. The meaning of the acronym varies depending on the usage of the slogan according to the government agency.
[33] [34] The two slogans were phased out in order to concentrate on the "finger lickin' good" slogan. The "finger lickin' good" slogan was trademarked in 1956. [35] After a local KFC television advertisement had featured Arizona franchisee Dave Harman licking his fingers in the background, a viewer phoned the station to complain. [35]
It's a good time for the great taste of McDonald's (April 16, 1984 – April 10, 1988, this slogan was used on newspapers from April 16, 1984, until March 6, 1990, and in November 1993) 30 years of good times and great taste (1985, 30th anniversary)
A slogan can be used for a powerful cause where the impact of the message is essential to the cause. [15] [16] The slogan can be used to raise awareness about a current cause; one way is to do so is by showing the truth that the cause is supporting. [16] A slogan should be clear with a supporting message.
This was the second attempt under the administration of Philippine President Benigno Aquino III to come up with a replacement campaign for WOW Philippines, after the negatively received Pilipinas Kay Ganda campaign under Tourism Secretary Alberto Lim. [1]