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2. Location-based advertising - Wikipedia

   en.wikipedia.org/wiki/Location-based_advertising

   Location-based advertising (LBA) is a form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices .

3. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages that they think might be relevant. In 2023, Google introduced Topics API, which allows targeting ads based on browsing history stored in browser, to Google Chrome.

4. Location search optimization - Wikipedia

   en.wikipedia.org/wiki/Location_search_optimization

   Location-based targeting also enhances the performance of digital advertisements. For example, Google Ads' “Location Extensions” allow businesses to show ads to users in specific geographic areas, thereby increasing relevance and effectiveness. Studies reveal that ads with local information see a higher click-through rate (CTR) and can ...

5. Location-based service - Wikipedia

   en.wikipedia.org/wiki/Location-based_service

   Location-based service (LBS) is a general term denoting software services which use geographic data and information to provide services or information to users. [1] LBS can be used in a variety of contexts, such as health, indoor object search, [2] entertainment, [3] work, personal life, etc. [4] Commonly used examples of location-based services include navigation software, social networking ...

6. Local search (Internet) - Wikipedia

   en.wikipedia.org/wiki/Local_search_(Internet)

   Google for instance, has developed local inventory ads and features ads in the local pack. [3] Local search advertising can be highly effective because it allows ads to be targeted very precisely to the search terms and location provided by the user.

7. List of Google products - Wikipedia

   en.wikipedia.org/wiki/List_of_Google_products

   A mobile advertising network. Google AdSense: A contextual advertising program for web publishers that delivers text-based advertisements that are relevant to site content pages. Google Ad Manager: An advertisement exchange platform. Google Marketing Platform: An online advertising and analytics platform. Google Tag Manager