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2. Geotargeting - Wikipedia

   en.wikipedia.org/wiki/Geotargeting

   Website Personalization, where website content is changed and replaced based on visitor location. One-to-one or household IP targeting surfaces display advertisements to individual buildings or homes. Content / Ad verification - changing IPs for content compliance or ad verification. [21]

3. Location search optimization - Wikipedia

   en.wikipedia.org/wiki/Location_search_optimization

   Location-based targeting also enhances the performance of digital advertisements. For example, Google Ads' “Location Extensions” allow businesses to show ads to users in specific geographic areas, thereby increasing relevance and effectiveness. Studies reveal that ads with local information see a higher click-through rate (CTR) and can ...

4. Targeted advertising - Wikipedia

   en.wikipedia.org/wiki/Targeted_advertising

   Other ways advertising campaigns can target the user is to use browser history and search history. For example, if the user types promotional pens into a search engine such as Google, ads for promotional pens will appear at the top of the page above the organic listings. These ads will be geo-targeted to the area of the user's IP address ...

5. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Google Ads' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages that they think might be relevant. In 2023, Google introduced Topics API, which allows targeting ads based on browsing history stored in browser, to Google Chrome.

6. Location-based advertising - Wikipedia

   en.wikipedia.org/wiki/Location-based_advertising

   Location-based advertising (LBA) is a form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices .

7. Digital display advertising - Wikipedia

   en.wikipedia.org/wiki/Digital_display_advertising

   The ad server is responsible for things such as the dates by which the campaign has to run on a website; the rapidity in which an ad as to be spread and where (geographic location targeting, language targeting.. ); controlling that an ad is not overseen by a user by limiting the number of visualisations; proposing an ad on past behaviour targeting.

8. Contextual advertising - Wikipedia

   en.wikipedia.org/wiki/Contextual_advertising

   Contextual advertising is also called "In-Text" advertising or "In-Context" technology. Contextual targeting involves the use of linguistic factors to control the placement of advertising material. The advertisements are selected and delivered by automated systems, taking into consideration the context of a user's search or browsing behavior.

9. AdChoices - Wikipedia

   en.wikipedia.org/wiki/AdChoices

   "Interest-based advertising" (also known as "online behavioural advertising" or "behavioral targeting") selectively displays ads based on browsing history, primarily using cookies, to users most likely to identify with and respond to the ad's specific content. The AdChoices icon is shown automatically by companies part of the self-regulatory ...