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  2. Template (file format) - Wikipedia

    en.wikipedia.org/wiki/Template_(file_format)

    It usually contains a chapter which explains how to use the styles within the documents. A content template is a document which provides a table of contents. It might be modified to correspond to the user's needs. The word "Template" here means "a pre-formatted file type that can be used to quickly create a specific file".

  3. List of Microsoft Office filename extensions - Wikipedia

    en.wikipedia.org/wiki/List_of_Microsoft_Office...

    Office Open XML (OOXML) format was introduced with Microsoft Office 2007 and became the default format of Microsoft Word ever since. Pertaining file extensions include:.docx – Word document.docm – Word macro-enabled document; same as docx, but may contain macros and scripts.dotx – Word template.dotm – Word macro-enabled template; same ...

  4. PDF - Wikipedia

    en.wikipedia.org/wiki/PDF

    HTML Form format HTML 4.01 Specification since PDF 1.5; HTML 2.0 since 1.2 Forms Data Format (FDF) based on PDF, uses the same syntax and has essentially the same file structure, but is much simpler than PDF since the body of an FDF document consists of only one required object. Forms Data Format is defined in the PDF specification (since PDF 1.2).

  5. Market requirements document - Wikipedia

    en.wikipedia.org/wiki/Market_requirements_document

    [1] [2] It is typically written as a part of product marketing or product management. The document should explain: What (new) product is being discussed; Who the target customers are; What products are in competition with the proposed one; Why customers are likely to want this product. What holds the customers back from purchasing the product.

  6. Microsoft Office XML formats - Wikipedia

    en.wikipedia.org/wiki/Microsoft_Office_XML_formats

    Besides differences in the schema, there are several other differences between the earlier Office XML schema formats and Office Open XML. Whereas the data in Office Open XML documents is stored in multiple parts and compressed in a ZIP file conforming to the Open Packaging Conventions, Microsoft Office XML formats are stored as plain single monolithic XML files (making them quite large ...

  7. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.

  8. Product literature - Wikipedia

    en.wikipedia.org/wiki/Product_literature

    Product literature is a primary subset of business publishing that is geared toward the selection, purchase and subsequent use of a business' products. Product literature is intended to be created and distributed by the manufacturer alongside the product.

  9. Frame of reference (marketing) - Wikipedia

    en.wikipedia.org/wiki/Frame_of_reference_(marketing)

    In a consumer's purchase journey the consumer will assign meaning to a product or brand upon their initial contact with the product or brand, [5] and this meaning will be based upon their experiences, beliefs and attitudes towards the product or brand. Perceptions are the foundation of brand value and marketing effectiveness. [6]