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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    If a company is changing the look of a product, but keeping the product the same, they consider keeping the same color scheme since customers use color to identify and search for brands. [59] This can be seen in Crayola crayons, where the logo has changed many times since 1934, but the basic package colors, gold and green, have been kept ...

  3. Earth tone - Wikipedia

    en.wikipedia.org/wiki/Earth_tone

    Green is a primary color that symbolizes our connection to nature. It is often associated with purity, health, and growth, and is commonly used by brands that promote productivity and vitality. [6] Green is also a relaxing and invigorating color that represents a connection to oneself, quiet moments, and nature.

  4. McCollough effect - Wikipedia

    en.wikipedia.org/wiki/McCollough_effect

    A test image for the McCollough effect. On first looking at this image, the vertical and horizontal lines should look black and white, colorless. After induction, the space between vertical lines should look red and the space between horizontal lines should look green.

  5. Synesthesia - Wikipedia

    en.wikipedia.org/wiki/Synesthesia

    associative synesthesia: feeling a very strong and involuntary connection between the stimulus and the sense that it triggers For example, in chromesthesia (sound to color), a projector may hear a trumpet, and see an orange triangle in space, while an associator might hear a trumpet, and think very strongly that it sounds "orange".

  6. Your Snot Color Is Trying to Tell You Something About Your ...

    www.aol.com/snot-color-trying-tell-something...

    Like with green snot, yellow snot is the collection of defensive white blood cell secretions. Generally, the greener the color, the more cells required for defense. The yellower, the fewer.

  7. Colorless green ideas sleep furiously - Wikipedia

    en.wikipedia.org/wiki/Colorless_green_ideas...

    Likewise the verb sleep can have the figurative meaning of "being in dormant state", and the adverb furiously can have the figurative meaning "to do an action violently or quickly". figurative meanings of colorless: nondescript, unseen, drab; figurative meanings of green: immature, pertaining to environmental consciousness, newly formed, naive ...

  8. Truth in Advertising: What Does 'Green' Really Mean? - AOL

    www.aol.com/news/2010-11-28-dangers-of-green...

    The 2010 TerraChoice study found 73% more "green" products in U.S. and Canadian markets, compared to last year. Dr. Hutton also points to studies of how people chose between various products and ...

  9. Opponent process - Wikipedia

    en.wikipedia.org/wiki/Opponent_process

    That is, either red or green is perceived and never greenish-red: Even though yellow is a mixture of red and green in the RGB color theory, humans do not perceive it as such. Hering's new theory ran counter to the prevailing Young–Helmholtz theory ( trichromatic theory ), first proposed by Thomas Young in 1802 and developed by Hermann von ...