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The rhetorical modes (also known as modes of discourse) are a broad traditional classification of the major kinds of formal and academic writing (including speech-writing) by their rhetorical (persuasive) purpose: narration, description, exposition, and argumentation.
A figure of speech or rhetorical figure is a word or phrase that intentionally deviates from straightforward language use or literal meaning to produce a rhetorical or intensified effect (emotionally, aesthetically, intellectually, etc.). [1] [2] In the distinction between literal and figurative language, figures of speech constitute the latter.
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.
The Oxford Dictionary of Literary Terms offers a much broader definition for zeugma by defining it as any case of parallelism and ellipsis working together so that a single word governs two or more parts of a sentence. [17] Vicit pudorem libido timorem audacia rationem amentia. (Cicero, Pro Cluentio, VI.15)
Identification is a key theme in the works of Kenneth Burke as part of the New Rhetoric movement. Contemporary rhetoric focuses on cultural contexts and general structures of rhetoric structures. [1] Burke was a notable contemporary U.S. rhetorician who made major contributions to the rhetoric of identification.
Quintilian saw rhetoric as the science of the possible deviation from a given norm, or from a pre-existing text taken as a model. Each variation can be seen as a figure (figures of speech or figures of thought). [4] From this perspective, Quintilian famously formulated four fundamental operations according to the analysis of any such variation.