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American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [ 2 ] [ 3 ] Based in Westlake, Ohio , a suburb of Cleveland , the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
Stone turned a small family business, Sapirstein Greeting Card Company, into "the world's second-largest maker of greeting cards.". [1]In the 1930s, rather than merely sell what others had designed, he began what is now the American Greetings Creative Department, which the New York Times described as "one of the biggest art studios in the United States."
Those Characters From Cleveland was started up by Tom Wilson on behalf of American Greetings [4] in 1981 to handle its licensing business. [5] The first property out of Those Characters was Strawberry Shortcake , which generated in 1981 $500 million in retail sales, followed by the Care Bears with $2 billion in sales over its first two years. [ 3 ]
[1] [4] [5] Additionally, American Greetings owns a 15% stake in the Schurman Retail Group. [10] American Greetings also owns the Carlton Cards (in Canada), the Schurman Retail Group began operating Carlton Cards shops. [6] [7] In 2012, American Greetings appointed Schurman Retail Group to manage the Clintons brand in the U.K. [5] [10]
A native of Milwaukee, Wisconsin, [2] Chojnacki graduated from the city's Marquette University High School in 1958. [2] During the 1970s, he was among the staff of American Greetings, a card company based in Cleveland, Ohio; [5] he licensed the Holly Hobbie character early in his tenure there. [6]
The stores also offered products like journals, note cards, gift wrap, and customized invitations. [5] [6] [7] Through the NIQUEA.D brand, Papyrus sold a selection of gifts, jewelry, and other fashion accessories. Other brands sold in Papyrus stores included American Greetings and Carlton Cards. The Papyrus logo is a distinct pink hummingbird ...