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The View-Master Personal Stereo Camera was a 35mm film camera designed to take 3D stereo photos for viewing in a View-Master. First released in 1952, the camera took 69 pairs of photos on a 36-exposure roll of 35mm film, taking one set while the film was unwound from the canister, and another set while it was rewound.
The main subjects of View-Master reels were Carlsbad Caverns and the Grand Canyon. [1] The View-Master was marketed through Mayer's photo-finishing, postcard and greeting card company Sawyer's Service, Inc., known eventually as Sawyer's, Inc. The partnership led to the retail sales of View-Master viewers and reels.
The takeover would pay off further in 1955, with reels of the newly opened Disneyland. [6] The Tru-Vue Company was a subsidiary of Sawyer's, Inc. [10] Through the 1950s Sawyer's successively introduced new models of its View-Master viewer. Sawyer's introduced the View-Master Personal Stereo Camera in 1952.
In 1939, a radically different viewer, also designed for use with commercially prepared stereo images, was introduced as the View-Master. Images in color on small pieces of Kodachrome film came mounted in rectangular openings near the edge of a cardboard disk, which, despite being quite flat, was officially known as a View-Master "reel". Each ...
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The company was purchased in 1951 by Sawyer's—the manufacturer of the View-Master—because Tru-Vue had an exclusive contract to make children's filmstrips based on Disney characters. [3] Tru-Vue moved at that time from Rock Island, Illinois, to Beaverton, Oregon, [ 4 ] near where Sawyer's had built a new plant, and for a few years was a ...