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  2. Customer lifetime value - Wikipedia

    en.wikipedia.org/wiki/Customer_lifetime_value

    Retention cost, the amount of money a company has to spend in a given period to retain an existing customer. Retention costs include customer support, billing, promotional incentives, etc. Period, the unit of time into which a customer relationship is divided for analysis. A year is the most commonly used period.

  3. Churn rate - Wikipedia

    en.wikipedia.org/wiki/Churn_rate

    Churn rate (also known as attrition rate, turnover, customer turnover, or customer defection) [1] is a measure of the proportion of individuals or items moving out of a group over a specific period. It is one of two primary factors that determine the steady-state level of customers a business will support.

  4. Customer retention - Wikipedia

    en.wikipedia.org/wiki/Customer_retention

    Furthermore, in the emerging world of Customer Success, retention is a major objective. [2] Customer retention has a direct impact on profitability. Research by John Fleming and Jim Asplund indicates that engaged customers generate 1.7 times more revenue than normal customers while having engaged employees and engaged customers return a revenue ...

  5. Customer attrition - Wikipedia

    en.wikipedia.org/wiki/Customer_attrition

    Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.. Companies often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the cost of retaining an existing customer is far less than the cost of acquiring a new one. [1]

  6. Employee Retention vs. Employee Turnover Calculators: Plus ...

    www.aol.com/lifestyle/employee-retention-vs...

    Learn how to calculate and improve employee retention and turnover rates. Discover strategies to boost retention and reduce attrition.

  7. Customer profitability - Wikipedia

    en.wikipedia.org/wiki/Customer_profitability

    Customer profitability is the difference between the revenues earned from and the costs associated with the customer relationship during a specified period. In theory, this is a trouble-free calculation to find out the cost to serve each customer and the revenues associated with each customer for a given period. [1]

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