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Michelob Ultra on a supermarket shelf Michelob ( / ˈ m ɪ k . ə . l oʊ b / ) is a 4.7% ABV pale lager developed by Adolphus Busch in 1896 as a "draught beer for connoisseurs". [ 58 ] Michelob is the German name for the town of Měcholupy , now in the Czech Republic, where Anton Dreher had a brewery.
The International Bitterness Units scale, or IBU, is used to approximately quantify the bitterness of beer. This scale is not measured on the perceived bitterness of the beer, but rather the amount of iso-alpha acids. [17] There are several methods to measure IBU. The most common and widely used way is through spectrophotometry. [18]
After the formation of Anheuser Busch Inbev SA/NV (AB InBev), the Company owned 630 beer brands [10] including Budweiser and Bud Light, Corona, Stella Artois, Beck's, Leffe, Hoegaarden, Quilmes, Victoria, Modelo Especial, Michelob Ultra, Sedrin, Klinskoye, Sibirskaya Korona, Chernigivske, Cass and Jupiler until some were spun off.
Michelob Ultra worked with Disney’s ESPN in 2022 on “McEnroe vs McEnroe,” which featured tennis legend John McEnroe playing matches against AI-generated versions of himself from earlier in ...
Michelob Ultra keeps on using the Super Bowl to take big swings in sports. Soccer great Lionel Messi will show off fancy footwork in the Anheuser-Busch InBev beer’s latest Big Game commercial ...
The three icons have teamed up in a 60-second Michelob ULTRA spot filmed at Crandon Beach on Key Biscayne called 'Superior Beach.' Messi walks up to a beachside bar and orders three ULTRAs.
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