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The retail marketing mix or the 6 Ps of retailing. Once the strategic plan is in place, retail managers turn to the more managerial aspects of planning. A retail mix is devised for the purpose of coordinating day-to-day tactical decisions.
Sales density is a measure of performance in retailing.It is the revenue generated for a given area of sales space, and is presented as a monetary value per square metre. . The higher the figure, the more efficiently the floorspace is being used
The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
Asset turnover ratio: The asset turnover ratio measures a company’s ability to generate sales from its assets. A higher ratio reflects the efficient use of assets to produce revenue, whereas a ...
All the ratios listed above can be written as industry averages (something) such as industry averages profitability ratio, represents for the average figures of profitability ratio for a certain industry. [18] Through compare those ratios of a business with the industry averages could obtain its position within the industry.
7 Marketing P's. Used in targeting and defining a market in a go-to-market strategy. These are some of the common factors that are considered when performing a market segmentation in a go-to-market strategy: [13] Industry: The industry in which the customer is involved; Customer size and sales potential of the customer