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Mass communication is practiced through various channels known as mediums, which include radio, television, social networking, billboards, newspapers, magazines, books, film, and the Internet. In this modern era, mass communication is used to disperse information at an accelerated rate, often regarding politics and other polarizing topics.
The communication skills required for successful communication are different for source and receiver. For the source, this includes the ability to express oneself or to encode the message in an accessible way. [8] Communication starts with a specific purpose and encoding skills are necessary to express this purpose in the form of a message.
2012: Introduction to Mass Communication. Enugu: New Generation Books, 2012 (First published in 1994 by ABIC Books, Enugu – single author; 2nd Edition published in 1999 by New Generation Books – single author; 3rd Edition published in 2012 by New Generation – co-authored with K.A. Omenugha).
Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
Most theorists identify Schramm's model with his 1954 book The process and effects of mass communication and present it as a reaction to earlier models developed in the late 1940s. [2] [3] [15] However, marketing scholar Jim Blythe argues that Schramm's model is of earlier origin and was already present in Schramm's 1949 [a] book Mass ...
Mass media and American politics (CQ Press, 2017) Martin, James B. (2002). Mass Media: a bibliography with indexes. Nova. ISBN 978-1-59033-262-7. Paneth, Donald, ed. The Encyclopedia of American journalism (1983) online; Ross, Corey. Mass Communications, Society, and Politics from the Empire to the Third Reich (Oxford University press 2010) 448 ...