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K2 Sports, LLC, known simply as K2, is an American sporting goods company headquartered in Seattle, Washington focused primarily on winter sports equipment. K2 operates under the labels K2 Snow and K2 Skates, as well as its subsidiaries Backcountry Access, Ride Snowboards, Tubbs Snowshoes, Atlas Snow-Shoe Company, LINE Skis, Full Tilt Boots, and Madshus brands. [1]
The company was founded by UnInc riders DCP (David Carrier-Porcheron), Romain De Marchi and JP Solberg after leaving Burton Snowboards. They created their own brand in collaboration with Nidecker . [ 3 ] [ 4 ] The new company established its name in the industry in a relatively short period of time.
Ridestore AB is an online-focused retailer of snowboard, ski, and outdoor apparel and streetwear, founded in 2006. [1] [2] Ridestore AB is a privately held company based in Gothenburg, Sweden which serves Europe and North America under three brand names.
K2 Snowboards are snowboards manufactured by the sports equipment company K2 Sports.K2 Sports was founded by businessman Bill Kirschner in 1962. The company manufactured some of the first sets of fiber-glass skis in the 1960s, and delivered its first lot of 250 pairs of fiberglass skis in 1964.
Jones Snowboards is a snowboard, snowboard binding, and snowboarding clothing & accessories manufacturer based near Lake Tahoe. The company was founded by renowned freeride snowboarder Jeremy Jones. The company has received numerous awards for its snowboards. [1] [2] Jones snowboards are manufactured in Dubai.
However, nowadays powder specific snowboards and backcountry snowboards are what you'd expect to find under the 'Freeride' category. A freeride snowboard usually has a directional shape, a set back stance and a flex pattern with a nose that is softer than the tail, this helps keep the nose out of the snow, with turn initiation and with handling ...
Jeremy Jones (born January 14, 1975) is an American professional snowboarder and businessman who is the founder of Jones Snowboards.In addition to creating and improving his line of snowboards, Jones works to create films that record his climbing and snowboarding adventures around the world.
For example, snowboard boot company Vans purchased the Switch step-in company, while Device step-in company was purchased by Ride Snowboards. Although initially refusing to expose themselves to the risk and expense associated with bringing a step-in system to market, Burton chose to focus primarily on improvements to existing strap-in technology.