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Deckers Outdoor Corporation, doing business as Deckers Brands, is a footwear designer and distributor based in Goleta, California, United States. It was founded in 1973 by University of California, Santa Barbara alumni Doug Otto and Karl F. Lopker. [2] [3] [4] In 1975, the company was incorporated in California under the name Deckers ...
In 1995, Deckers Brands acquired Smith's business for $14.6 million and continued to expand it. [9] During the late 1990s, UGG began experiencing double-digit sales growth as Deckers developed the company into an international brand. In 2003, UGG boots were included on Oprah Winfrey's show as part of "Oprah's Favorite Things."
The brand's original, highest-cushion models [4] are now accompanied in the Hoka lineup by lighter-weight shoes that retain much of the brand's cushion, [5] [6] include lightweight training [7] and racing shoes, [8] and track spikes. [9] Hoka was purchased on April 1, 2013, by Deckers Brands, the parent company for UGG, Teva and other footwear ...
Deckers owns several shoe brands. As mentioned, Uggs and Hoka have been performing particularly well in recent years. In the first quarter, net sales for Hoka were up 30% year over year, and net ...
Deckers' (DECK) direct-to-consumer channel, including e-commerce, has been robust. Also, strength in the company's brands like HOKA ONE ONE has been encouraging.
Deckers' (DECK) substantial investments to strengthen its online presence are aiding its performance. Also, strength in the HOKA ONE ONE brand is a key driver. Deckers' (DECK) Omni-Channel Efforts ...
UGGs soon became a fashion trend ingrained in popular culture with celebrities such as Kate Moss, [9] Katy Perry, Gisele Bündchen, and Sarah Michelle Gellar all wearing the brand as well as being shown on Sex and the City. [9] Otto retired from Deckers in 2008, [2] but revenue continued to climb and first hit $1 billion US dollars in 2010. [10]
With a high profit margin and no debt, footwear manufacturer Deckers Outdoor (NAS: DECK) has a lot to offer besides a sweet pair of sheepskin boots. With a total of six brands in its niche ...