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  2. Self-reference effect - Wikipedia

    en.wikipedia.org/wiki/Self-reference_effect

    The participants who frequently chose the altruistic behavior refer to the social desirability as a backboard (Nakoa et al., 2012). The relation the self-reference effect and altruism is the MPFC. When using the self-reference effect, people who are low in altruism, the same part of the brain is being used.

  3. Self-referential encoding - Wikipedia

    en.wikipedia.org/wiki/Self-referential_encoding

    Multiple explanations for the self-reference effect in memory exist, leading to a debate about the underlying processes involved in the self-reference effect. In addition, through the exploration of the self-reference effect, other psychological concepts have been discovered or supported, including simulation theory and the group reference effect.

  4. Encoding (memory) - Wikipedia

    en.wikipedia.org/wiki/Encoding_(memory)

    Research illustrates that the self-reference effect aids encoding. [52] The self-reference effect is the idea that individuals will encode information more effectively if they can personally relate to the information. [53] For example, some people may claim that some birth dates of family members and friends are easier to remember than others.

  5. Self-reference - Wikipedia

    en.wikipedia.org/wiki/Self-reference

    Circular definition is a type of self-reference in which the definition of a term or concept includes the term or concept itself, either explicitly or implicitly. Circular definitions are considered fallacious because they only define a term in terms of itself. [ 11 ]

  6. List of psychological effects - Wikipedia

    en.wikipedia.org/wiki/List_of_psychological_effects

    A list of 'effects' that have been noticed in the field of psychology. ... Self-fulfilling prophecy; Self-reference effect; Serial position effect; Simon effect;

  7. Egocentric bias - Wikipedia

    en.wikipedia.org/wiki/Egocentric_bias

    Greenwald argues that the self-reference effect causes people to exaggerate their role in a situation. Furthermore, information is better encoded, and thus people are more likely to suffer from egocentric bias, if they produce information actively rather than passively, such as by having a direct role in the outcome of a situation.

  8. What lessons should brands take away from the 'Bud Light Effect'?

    www.aol.com/news/lessons-brands-away-bud-light...

    "The Bud Light story is really astonishing," Tim Calkins said. What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash ...

  9. Endowment effect - Wikipedia

    en.wikipedia.org/wiki/Endowment_effect

    Figure 2: Hanemann's Endowment Effect Explanation. When goods are indivisible, a coalitional game can be set up so that a utility function can be defined on all subsets of the goods. Hu (2020) [27] shows the endowment effect when the utility function is superadditive, i.e., the value of the whole is greater than the sum of its parts. Hu (2020 ...