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In early 2018, Friendly's opened a new "prototype" restaurant at the Apex Center in Marlborough, Massachusetts, to test delivery, catering, online ordering and a revised menu. [17] Friendly's abruptly closed most of their locations in upstate New York on April 7, 2019. [18] Several locations in New England were also among the closures. [19]
Friendliness alone isn't getting the job done for Friendly's restaurants any more -- sales have dipped 7 percent since 2004. In an attempt to capture the antsy diner, the chain is opening new ...
The burger and ice cream chain has an updated menu, a new restaurant design, and plans to start growing again. Skip to main content. 24/7 Help. For premium support please call: 800-290 ...
The corporate headquarters of Friendly's Ice Cream was formerly located in Wilbraham. On the Massachusetts Turnpike, hedges along the side of the highway have a sign and have been trimmed to read "Welcome to Wilbraham, Home of Friendly Ice Cream". Friendly's Ice Cream was acquired in 2016 by Dean Foods. [8]
Blake and Curtis founded the Friendly's national restaurant chain in the summer of 1935, during the Great Depression. [3] They worked closely together for 43 years. [3] From making ice cream to scooping ice cream, the brothers shared in the hard work of getting the company off the ground; even their mother chipped in, helping to create the syrup for the coffee flavored ice cream. [3]
Boston Road is Springfield, Massachusetts's principal commercial and retail corridor, located on the eastern edge of the city. [1] The Boston Road neighborhood, historically known as Springfield Plain , [ 2 ] is named for being a major waypoint on the Boston Post Road system.