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YouTube TV has boosted its price repeatedly since launching in 2017, when a subscription ran $35 a month. By 2019, the monthly cost was $50. YouTube last increased the charge in March 2023 to $72.99.
YouTube announced the rebranding of the service as YouTube Premium on May 17, 2018, alongside the return of a separate, YouTube Music subscription service. [11] [12] Later in the year, it was reported that YouTube was planning to make some of the original content associated with the service available on an ad-supported basis.
Starting Jan. 13, 2025, YouTube TV's monthly price for a base plan subscription will rise from $72.99 per month to $82.99 per month. YouTube TV told USA TODAY that users can pause or cancel their ...
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That yields a figure that is significantly larger than ARPU. For example, in the case of a subscription game that has a free to play version, the ARPPU, measured by accounts, is the subscription price, diluted slightly by free trials. A related measure is the ARPDAU (Average Revenue Per Daily Active User).
American YouTube personality MrBeast is the most-subscribed channel on YouTube, with 347 million subscribers as of January 2025.. A subscriber to a channel on the American video-sharing platform YouTube is a user who has chosen to receive the channel's content by clicking on that channel's "Subscribe" button, and each user's subscription feed consists of videos published by channels to which ...
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