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Since Lady Gaga's "Bad Romance" in 2009, every video that has reached the top of the "most-viewed YouTube videos" list has been a music video. In November 2005, a Nike advertisement featuring Brazilian football player Ronaldinho became the first video to reach 1,000,000 views. [1] The billion-view mark was first passed by Gangnam Style in ...
Honor the most outstanding and innovative video advertising industry work, focusing on creativity, impact, and storytelling. These awards celebrate the best in video commercial advertising, recognizing the achievements of brands, agencies, and creative professionals. [7] United States: Jay Chiat Awards: 4A's (American Association of Advertising ...
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
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This list of most-liked YouTube videos contains the top 30 videos with the most likes of all time, taken directly from the video page. The American video platform YouTube implemented a like and dislike button on these pages in March 2010, part of a major redesign of the site.
The original idea and concept of the campaign stems from the advertising agency of McCann Erickson (as it was named in 1997). [ 8 ] The purpose of the campaign is to position Mastercard as a friendly credit card company with a sense of humor, as well as responding to the public's worry that everything is being commodified and that people are ...
Ads of The World – Clio's global ad archive. Muse by Clio – Clio's content platform. Muse is a news site and newsletter that covers "the best in creativity in advertising and beyond." Its coverage includes creative efforts in brand marketing, fashion, film and TV, gaming, healthcare, music, and sports. The publication is claims to be ...
Linear video ads — the ads are presented before, in the middle of, or after the video content is consumed by the user, in very much the same way a TV commercial can play before, during or after the chosen program. Non-linear video ads — the ads run concurrently with the video content, so the users see the ad while viewing the content ...