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Martell is a cognac house founded in 1715 by Jean Martell. It is the oldest of the "big four" cognac houses (the others are Hennessy , Rémy Martin and Courvoisier ), who together produce most of the world's cognac. [ 1 ]
From 1721 Martell was exporting more than 200,000 litres of cognac to England, [1] with the Duke of Orléans his most prestigious client, soon followed by George Washington and Benjamin Franklin. Martell sold wines and spirits to the countries of northern Europe (England, the Netherlands, Germany) and to the colonies of North America.
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It is one of the best-known cognac houses, [1] along with Martell, Courvoisier, and Rémy Martin, who together make around 45% of the world's cognac. [2] Hennessy sells approximately 102 million bottles of its cognacs per year, [3] making it the world's largest cognac producer, and in 2017 its sales represented around 60% of the US cognac ...
In 2010, Rémy Martin introduced its first clear spirit, Rémy Martin V, in the US. Rather than using the oak barrel aging process, the liquid undergoes a proprietary 14 °F (−10 °C) filtration process, giving it a transparent color and subtle taste with hints of pear and a fresh minty aftertaste. It is not a cognac, but an eau-de-vie de vin.
Courvoisier was the first cognac brand to appear on TV with an advertisement on UK television broadcast to nine million viewers. In 2009, Courvoisier was the first alcohol brand to release a 3D advertisement, titled "Cognac With Another Dimension", on TV and in cinemas, ahead of the viewing of the biggest-grossing film of all time, Avatar. [12]