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The Lego Speed Champions theme was launched on 1 March 2015. The Lego Group announced a partnership with Ferrari, McLaren, Mercedes, and Porsche. As part of the marketing campaign, The Lego Group released six sets based on racing cars. Each set featured different racing cars such as Ferrari, McLaren, Mercedes, and Porsche.
The deal comes as F1’s popularity has skyrocketed in recent years, thanks to the hit Netflix series “Drive to Survive,” which has spawned a new following.
LEGO and McLaren have teamed up to bring a mini-sized version of an F1 car to life. McLaren’s Formula 1 Car Gets the Lego Treatment Ahead of the New Racing Season Skip to main content
McLaren Formula 1 Race Car (set number: 42141) was released on 1 March 2022. The set consists of 1432 pieces. Executive Director, Technical and McLaren Racing James Key commented, “We are excited to unveil the unique LEGO Technic model of our McLaren F1 car, a fun and engaging product that celebrates our 2021 season livery while giving fans a ...
McLaren announced the acquisition of the Mercedes-EQ Formula E Team in May 2022 and debuted in the 2022–23 season as NEOM McLaren Formula E Team using customer Nissan's EV powertrain. [ 12 ] [ 264 ] René Rast , who last raced in the 2020–21 season with Audi Sport ABT Schaeffler , and Jake Hughes were signed as drivers for the team.
Their new product is only a small part of a larger strategy
The McLaren MCL60 is a Formula One car designed and constructed by McLaren, initially under the direction of James Key, to compete in the 2023 Formula One World Championship. The car made its competitive début at the 2023 Bahrain Grand Prix .
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