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Another trend in hip-hop clothing, pioneered by Dapper Dan in the early 1980s, was the adaptation and brandishing of high-net-worth fashion house brands such as Louis Vuitton, Fendi, Gucci and logos on custom-designed tracksuits, jackets, and mink coats.
Vokal was a hip hop fashion brand launched in 1997 by Abayomi Jamil “Yomi” Martin, rapper Cornell "Nelly" Haynes Jr, and Nick Loftis.Vokal's team began selling T-shirts, jerseys, and custom clothing from their homes and car trunks.
FUBU (/ ˈ f uː b uː / ⓘ, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.
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Karl Kani (/ k ə ˈ n aɪ /; born Carl Williams on May 23, 1968 in Limon, Costa Rica) is a Costa Rican fashion designer, founder and CEO of the hip hop fashion brand Karl Kani. He comes from a modest family from Brooklyn, New York. [1] When he was young, he dreamed of combining his passion for hip hop music and fashion.
The company makes apparel and accessories under the brands Ecko Unltd. line for men and the Ecko Red line for girls and women. It is headquartered in New York City. The company's products gained public attention in the late 1990s; they were originally associated with hip-hop and skate culture and moved into mainstream urban culture in the early ...