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Direct text marketing is a form of SMS marketing. This includes using a medium which involves text messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS Aggregator and distributor online. Some businesses provide the entire service including creating the messages and sending them via an aggregator on behalf ...
On average, SMS messages have a 98% open rate and are read within 3 minutes, making them highly effective at reaching recipients quickly. [4] Over the past few years, SMS marketing has become a legitimate advertising channel in some parts of the world.
SMS text messaging was the first such service. The first person-to-person SMS text message was sent in Finland in December 1994. SMS (Short Message Service) gradually began to grow, becoming the largest data service by number of users in the world, currently with 74% of all mobile subscribers or 2.4 billion people active users of SMS in 2007.
In 2006, the Prime Minister of Finland, Matti Vanhanen, made the news when he allegedly broke up with his girlfriend with a text message. [citation needed] In 2007, the first book written solely in text messages, Viimeiset viestit (Last Messages), was released by Finnish author Hannu Luntiala. It is about an executive who travels through Europe ...
Marketing effectiveness is the measure of how effective a given marketer's go to market ... ineffective messages, and inefficient media mix investment (pg 19–20 ...
Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination. [1] Marketing communication channels focus on how businesses communicate a message to their desired market, or the market in general.
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