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In 2017, Almay hired a new spokesperson, the half-Black/half-Jewish comedienne and producer Rashida Jones. [8] The brand's Marketing Director Antoanette Bivona has admitted that "somewhere along the way, Almay lost its way, targeting a small range of skin tones. We need to reach a more diverse audience." [9]
Thick, unblended foundation on skin. Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics.
Almay Sensitive Skin Antiperspirant & Deodorant provides all-day protection from sweat and odor, while its fragrance- and alcohol-free formula is gentle enough for sensitive skin. As a result, the ...
Primers are used on the face before makeup is applied, creating a typically transparent, smooth layer over the top of the skin, allowing for makeup to be applied smoothly and evenly. Some primers may also be tinted, and this tint may match the wearer's skin tone or may colour correct it, using greens, oranges, and purples to even out the wearer ...
The Monk Skin Tone Scale is an open-source, 10-shade scale describing human skin color, developed by Ellis Monk in partnership with Google and released in 2023. [1]
BB cream is a marketing term that stands for blemish balm, blemish base, beblesh balm, and in Western markets, beauty balm, beauty blend...Products marketed as BB creams are generally designed to serve as a foundation, moisturizer, and sunscreen all at once.