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  2. Influencer - Wikipedia

    en.wikipedia.org/wiki/Influencer

    An influencer [6] [7] [8] (also known as a social media influencer [9] [10] [11] or online influencer [12] [13] [14]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from ...

  3. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]

  4. Parasocial interaction - Wikipedia

    en.wikipedia.org/wiki/Parasocial_interaction

    Parasocial interaction was first described from the perspective of media and communication studies.In 1956, Horton and Wohl explored the different interactions between mass media users and media figures and determined the existence of a parasocial relationship (PSR), where the user acts as though they are involved in a typical social relationship. [1]

  5. Category:Social media influencers - Wikipedia

    en.wikipedia.org/wiki/Category:Social_media...

    Pages in category "Social media influencers" The following 112 pages are in this category, out of 112 total. This list may not reflect recent changes. ...

  6. Digital influencer - Wikipedia

    en.wikipedia.org/wiki/Digital_influencer

    A digital influencer is a digital media content creator who uses his/her media platforms to influence audience behavior both online and offline.

  7. Social media's influence on consumerism - Wikipedia

    en.wikipedia.org/wiki/Social_media's_influence_on...

    Moreover, the exposure that influencers have on people all comes back to the sense of trust that has been built between the consumer and the influencer. In simpler terms, the more trust the consumer has in the influencer, the more of a role the influencer plays in consumerism. With that being said, there is a down side to all of this.

  8. Virtual influencer - Wikipedia

    en.wikipedia.org/wiki/Virtual_influencer

    A representation of Kizuna AI, a Japanese virtual YouTube host, or VTuber for short. A virtual influencer, at times described as a virtual persona or virtual model, is a computer-generated fictional character that can be used for a variety of marketing-related purposes, but most frequently for social media marketing, in lieu of online human "influencers".

  9. Journo-influencer - Wikipedia

    en.wikipedia.org/wiki/Journo-influencer

    Journo-influencers, or journalist influencer, or news influencers [1] are professionals who blend traditional journalism with the internet reach of modern social media influencers. [2] A production of the internet age , Journo-influencres typically use platforms such as Substack , Instagram , TikTok and YouTube to report news, provide ...