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AppleCare+ extends the devices' one-year limited warranty and the ninety days of technical support (which is known as basic AppleCare). It allows the customer unlimited incidents of accidental damage with a deductible (which, like the price of the plan, varies by device). [1]
The iPhone 15 and iPhone 15 Plus are smartphones developed and marketed by Apple. They are the seventeenth generation of iPhones , succeeding the iPhone 14 and iPhone 14 Plus . The devices were announced on September 12, 2023, during the Apple Event at Apple Park in Cupertino, California alongside the higher-priced iPhone 15 Pro and 15 Pro Max .
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For example: A new smartphone with exclusive features is an unsought good until the consumer hears about it. Once the smartphone is widely known among customers, it becomes a sought good. A classic example here is the Apple iPhone. Consumers are unaware that they want it unless told about it. Another example to note would be life insurance.
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