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Tecate Light was launched in 1992 by Héctor Emilio Ayala, who was the project manager. In 2013 Tecate Titanium, containing a greater amount of alcohol was launched as a new product of the company. In 2019, Tecate Titanium, which contains 7.5% ABV, became available in a 24 oz. can. [ 17 ] The campaign, "We Are Bold", targets males, specifically ...
Low alcohol content can also result in a less expensive beer, especially where excise is determined by alcohol content. [10] This is the primary definition of the term in countries such as Australia, Canada, and Scotland. In Australia, regular beers have approximately 5% alcohol by volume; light beers may have 2.2–3.2% alcohol. [11]
Buckler is a low alcohol (0.5% abv) pale lager. It was launched in the summer of 1988. There was a recall in 2004 due to a fault in the pasteurising process, and Buckler is no longer available in the Netherlands (Heineken's home market) after the brand's image declined following Dutch comedian Youp van 't Hek mocking the brand (and its consumers) in a show in 1989.
Tecate was originally brewed by Cervecería Tecate, and is named after the city of Tecate, Baja California. [14] The local brewery there was bought by Cuauhtémoc-Moctezuma in 1955. It was the first beer to be canned for retail sales in Mexico, with Tecate Light launched in Mexico in 1992. [20]
The food energy in both Miller's MGD 64 and Budweiser's Select 55 have been reduced simply by lowering the fermentables content. MGD 64 has only 2.8% alcohol content and some Select 55 states "alcohol content not more than 3.2% by weight / 4% by volume", possibly to allow its sale in areas where that is the limit.
In 2007, Miller Brewing Company began producing Miller Chill, a "Chelada-style light lager with a hint of salt and lime". [13] [14] Anheuser-Busch makes Budweiser Chelada and Bud Light Chelada, a combination of lager, clamato, lime juice, and salt. [15] [16] In 2012, Tecate began offering a michelada flavored with lime and spices.
Constellation Brands, Inc. is an American producer and marketer of beer, wine, and spirits.A Fortune 500 company, [3] Constellation is the largest beer import company in the US, measured by sales, [4] and has the third-largest market share (7.4 percent) of all major beer suppliers. [5]
Keystone Light Keylightful, introduced March 1, 2020 in 40 US States. Raspberry - Lime [ 2 ] The "Light" and "Ice" versions of the beer are far more prevalent and readily available for retail across the United States.