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Among the most sought-after products in this category is Cellucor C4 Ultimate Shred Pre Workout Powder. Unlike other pre workout supplements that only aim to boost energy and performance, the C4 ...
In 2016, Cellucor launched C4 Ultimate, part of a lineup called the C4 iD Series. [9] The company launched its first carbonated pre-workout energy drink in 2018, called C4 On The Go Carbonated. [10] In 2021, Cellucor partnered with Mars Incorporated to bring flavors based on Starburst and Skittles to the C4 line. [11] [12]
In 1982, Dan Duchaine formulated the first pre-workout, called Ultimate Orange, in Venice, California. Ultimate Orange was commonly used among bodybuilders. [4]Between the late 1990s and early 2000s, consumers alleged that an active ingredient in Ultimate Orange, called Ephedra, caused high blood pressure, strokes, seizures, cardiac arrhythmia, and heart attacks.
Other products by supplement designer and CEO of Driven Sports, Matt Cahill, have contained dangerous substances causing blindness or liver damage, and his pre-workout supplement Craze was found to contain illegal stimulants [44] that resulted in several athletes failing drug tests. [45]
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