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Olga Erteszek (June 15, 1916 – September 15, 1989) was a Polish-American undergarment designer and lingerie company owner. She was famous for her nightgowns with full, flowing skirt width and generous sweep.
The company was founded in 1945 in New York City. It was founded with the help of its head designer Lillian Hunau, who also had a special wiring and bust shaping [2] patent which began featuring in bras the following year. 1945 was also the year Exquisite Form became one of the first major brassiere companies to advertise in Ebony Magazine.
Full-cup: Sometimes called full-support bras. Designed to offer maximum support and coverage for the entire breast. A practical design for large-busted women. Compare to balconette and demi-cup bra. Full-figure: See Full-support bra below. Full-support: Sometimes known as a full-coverage, full-figure or plus-size bra, although these terms are ...
This full-coverage bra is great for giving larger breasts a natural-looking boost with no awkward bumps or lumps. Two PureWow editors claim this as one of their absolute favorite bras because it ...
We tested dozens of bras, including wireless, full coverage, and T-shirt bras, to find the best. Skip to main content. Sign in. Mail. 24/7 Help. For premium support please call: 800-290 ...
The ABC Alphabet Bra set the standard for bra sizing that is still used today. By the early 1940s, the company was profitable again, bringing in $1 million by 1947. [ 18 ] Sales of bras, girdles, and the cross-promotion of the Merry Widow line of corselets with the 1952 Lana Turner movie of the same name , led to record profits.