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Priceline.com, an online travel agency offered a name your own price option. However, by 2005, Priceline began to de-emphasize this system, [10] and added published price options on its websites. [9] A 2014 academic study showed that posted prices can guarantee higher profitability to service providers than the name-your-own-price mechanism. [11]
The company was founded in 1997. It operates in more than 200 countries and territories around the world and has partnerships with over 400 airlines and 300,000 hotels. Users can search for travel deals and discounts on the website, and in the past also offered the "Name Your Own Price" feature to bid on hotel rooms and flights.
Root Insurance was founded in March 2015 by Alex Timm and Dan Manges. In 2021, Manges co-founder retired as CTO but remained a consultant to the company through December 2021. In August 2021, Root announced a partnership deal with Carvana to develop personalized auto insurance for Carvana's car-buying platform. This was Root Insurance's first ...
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