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Therefore, on a global scale, the food marketing industry is one of the largest direct and indirect employers. [2] For Schaffner & Schroder, 1998, food marketing is the act of communicating to the consumer through a range of marketing techniques in order to add value to a food product and persuade the consumer to purchase.
Often a food manufacturer may hire a food brokerage company to represent the manufacturer in a local market. The broker helps the food manufacturer market its products through the food service distribution system, which ranges from getting items stocked at the distributor to working with operators to purchase items from the distributor.
The food industry is a complex, global network of diverse businesses that supplies most of the food consumed by the world's population. The food industry today has become highly diversified, with manufacturing ranging from small, traditional, family-run activities that are highly labour-intensive, to large, capital-intensive and highly ...
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This is a list of food companies, current and past businesses involved in food production or processing. Africa. All Joy Foods; Bakers; BOS Ice Tea; Cevital; Choppies ...
Full-service and fast food restaurants account for 77% of all food service sales, with full-service restaurants accounting for just slightly more than fast food in 2010. [2] The shifts in the market shares between fast food and full-service restaurants to market demand changes the offerings of both foods and services of both types of ...