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In 1954, the first flavoured crisps were invented by Joe “Spud” Murphy (owner of the Irish company Tayto) who developed a technique to add cheese and onion seasoning during production. [25] Later that year, Walkers introduced Cheese and Onion (inspired by the Ploughman's lunch ), and Salt and Vinegar was launched in 1967 (inspired by the ...
Humpty Dumpty Potato Chip Company, Inc., was founded in 1947 [1] in Scarborough, Maine, United States, by George Robinson and Norman Cole, [2] producing ketchup-flavoured and sour-cream-and-clam-flavoured chips, among others. The company was acquired by Borden, Inc., in February 1989. [3]
The first flavored chips in the United States, barbecue flavor, were being manufactured and sold by 1954. [27] [28] [29] In 1958, Herr's was the first company to introduce barbecue-flavored potato chips in Pennsylvania. [30]
Ketchup chips were the only one that proved profitable as other flavours like orange and grape were discontinued. [2] Herr's Snacks , an American company, sold ketchup chips by the 1980s. [ 3 ] These chips may have been sold even earlier; if so, they would have been invented at same time as Hostess.
[2] [1] The crisps, sold as "Hedgehog Flavoured Crisps" did not contain any part of the European hedgehog, which is protected by the Wildlife and Countryside Act 1981, but were flavoured with pork fat and herbs. [3] [4] There were some complaints from animal rights supporters who mistakenly assumed that the product contained actual hedgehog. [3]
An ad campaign in 1969 included the phrase, "It's MUNCHOS!" spoken in a high-pitched voice. The commercials created by Jim Henson featured a spokesman named "Fred" (performed by Jim Henson) who talked about the Munchos and a monster named "Arnold" (performed by Jim Henson in one commercial, [4] Frank Oz in later commercials) who craved the Munchos.
In 2017, three new cheese flavours were added to the range: Stilton, Red Leicester and Smoked Applewood. Also, they released their Mini Cheddar Crispy Thins. As of 2019, Jacob's Mini Cheddars were available in eight flavours - Cheddar, Smoked Cheddar, BBQ, Red Leicester, Blue Stilton, Monterey Jack, Pepper Jack and Branston Pickle.
The crisps have been around since at least the 1980s and went under the name of Square Crisps. [1] Several of their advertisements featured the comedian Lenny Henry and were marketed with slogans such as "more of a crunch than a crisp" and "the crisp that isn't a crisp". [ 2 ]