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As phone lines became more popular—between 1942 and 1962, the number of phones in the U.S. grew 230% to 76 million—telephone companies realized they would run out of phone numbers.
The name and concept of "yellow pages" came about in 1883, when a printer in Cheyenne, Wyoming, working on a regular telephone directory, ran out of white paper so they used yellow paper instead. [3] In 1886, Reuben H. Donnelley created the first official Yellow Pages directory for the city of Chicago. [4] [5]
A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone number of a subscriber identified by ...
The first true online Yellow Pages, was a creation based on the independent YP publisher in Seattle, Washington called Banana Pages. This was the first print directory which was registered with both YPPA (the Yellow Pages Publishers Association), and the ADP (Association of Directory Publishers) to place their listings online.
In 2003, R.H. Donnelley Publishing & Advertising, Inc., which published directories under the EMBARQ Yellow Pages name, was acquired from the Sprint Corporation. In 2004, R.H. Donnelley acquired the directory publishing business of SBC Communications in Illinois and northwest Indiana, along with the SBC interest in DonTech. As a result, R.H ...
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