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Shop the best wireless bras of 2024. ... wireless bra from Warner’s is lightly padded and comes ... After over 20 years of professionally helping women find their bra size in various styles and ...
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A partnership between DuPont and Warners lead to the 1959 invention of Lycra, which allowed for new designs in shapewear and more snug-fitting bras. [21] The late 1950s also saw Warner Brothers diversify its product lineup to include menswear and accessories, as well as sportswear for both men and women.
According to underwire manufacturer S & S Industries of New York, who supply bras to Victoria's Secret, Bali, Warner's, Playtex, Vanity Fair, and other labels, about 70 per cent of bra-wearing women wear underwire bras. [70] COVID-19 lockdowns led to more women adopting wireless bras and bralettes for comfort.
In 2017, the sales of cleavage-enhancing bras fell by 45% while, at Marks & Spencer, sales of wireless bras grew by 40%. [7] Some have attributed the rising popularity of bralettes to a new focus on the "athletic body, health and wellbeing", more than "about the male gaze ," [ 8 ] while others suggest a connection to the #MeToo movement.
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