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In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
A brand page (also known as a page or fan page), in online social networking parlance, is a profile on a social networking website which is considered distinct from an actual user profile in that it is created and managed by at least one other registered user as a representation of a non-personal online identity. This feature is most used to ...
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
After acquiring Sun Microsystems in January 2010, Oracle Corporation continued developing OpenOffice.org and StarOffice, which it renamed Oracle Open Office.In September 2010, the majority [17] [18] of outside OpenOffice.org developers left the project [19] [20] due to concerns over Sun's, and then Oracle's, management of the project, [21] [22] to form The Document Foundation (TDF).
Digital branding is a brand management technique that uses a combination of internet branding and digital marketing to develop a brand over a range of digital venues, including internet-based relationships, [1] device-based applications [2] [3] or media content.
The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
Many free software advocates worried that Go-oo was a Novell effort to incorporate Microsoft technologies, such as Office Open XML, that might be vulnerable to patent claims. [268] However, the office suite branded "OpenOffice.org" in most Linux distributions, having previously been ooo-build, soon in fact became Go-oo.