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BBC News bulletins, BBC Breakfast News and BBC News 24 all had separate identities. To solve this, a major relaunch of all BBC News television output, with the exception of Breakfast News, in 1999 saw the channel adopt a common theme with the rest of the BBC's main news bulletins.
The BBC One "Lens" idents are the current set of on-screen channel identities used on BBC One; soft launched with the channel's Christmas presentation in December 2021, and officially launched on 1 April 2022, replacing the 'Oneness' idents. [1] The identity was developed by BBC Creative and branding agency ManvsMachine. [2]
The Exercise Class ident. The BBC One "Oneness" idents were a set of on-screen channel identities used on BBC One from December 2016 until April 2022; soft launched with the channel's Christmas presentation, and officially launched on 1 January 2017, the idents largely featured scenes of people performing everyday activities across various locations in the United Kingdom.
A BBC Programme Identifier (PID) is an alphanumeric, persistent, unique identifier for a television or radio programme brand, a season or series, or an individual episode, used by the BBC in their web URLs, iPlayer viewers, and internal databases.
The BBC One "Rhythm & Movement" idents were a set of on-screen channel identities designed by Lambie-Nairn and used on BBC One from 29 March 2002 to 7 October 2006. They replaced the balloon idents , and spelled the end of the much recognised globe identity by the BBC , which had been used in various ways since 1963.
The "Television Symbol", known informally as the "Bats Wings", was the first BBC Television Service ident. It was created by Abram Games and was used from 1953 to 1960. [1] BBC Television is a service of the BBC. The corporation has operated a public broadcast television service in the United Kingdom, under the terms of a royal charter, since ...
BBC Four is the first channel to use the new corporate font of the BBC, which is the BBC Reith. [18] The DOG for the channel remained the same in the 4:3 screen size safe zone; [5] this was only changed in 2011 when it was switched to widescreen 16:9. As of 2021, these idents have had the longest lifespan of any on a BBC channel.
Throughout the 1990s, the programming of BBC Two was gradually evolving from factual programming to more light-hearted programming. As a result, the channel's identity at the time was starting to appear alienated - some of the longer-running idents like 'Firecracker', 'Steam', 'Diary', 'Silk' and 'Copper Cut-Out' were retired at the end of 1999 to combat this, with newer, more appropriate ...