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  2. Audience memory curve - Wikipedia

    en.wikipedia.org/wiki/Audience_memory_curve

    We tend to pay more attention to things that change, and ignore things that stay the same. Applying this information to a presentation means using more ‘cuts’ in the presentation. In other words, switching up the type of content and presentation style. Another way of overcoming habituation and gathering attention is the neurotransmitter ...

  3. Information deficit model - Wikipedia

    en.wikipedia.org/wiki/Information_deficit_model

    These factors include ethical, political, and religious beliefs, in addition to culture, history, and personal experience. Put another way, people's sense of risk extends beyond the purely scientific considerations of conventional risk analysis, and the deficit model marginalizes these 'externalities'. It is now widely accepted that the best ...

  4. Presentation - Wikipedia

    en.wikipedia.org/wiki/Presentation

    Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product. [1] Presentations usually require preparation, organization, event planning, writing, use of visual aids, dealing with stress, and answering questions. [2] "The key elements of ...

  5. Peak–end rule - Wikipedia

    en.wikipedia.org/wiki/Peak–end_rule

    The peak–end rule is a psychological heuristic in which people judge an experience largely based on how they felt at its peak (i.e., its most intense point) and at its end, rather than based on the total sum or average of every moment of the experience. The effect occurs regardless of whether the experience is pleasant or unpleasant.

  6. Betteridge's law of headlines - Wikipedia

    en.wikipedia.org/wiki/Betteridge's_law_of_headlines

    A 2018 study of 2,585 articles in four academic journals in the field of ecology similarly found that very few titles were posed as questions at all, with 1.82 percent being wh-questions and 2.15 percent being yes/no questions. Of the yes/no questions, 44 percent were answered "yes", 34 percent "maybe", and only 22 percent were answered "no".

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  8. Thought - Wikipedia

    en.wikipedia.org/wiki/Thought

    A related problem is to explain how someone's propositional attitudes (e.g. beliefs and desires) can cause that individual's neurons to fire and his muscles to contract in exactly the correct manner. These comprise some of the puzzles that have confronted epistemologists and philosophers of mind from at least the time of René Descartes .

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