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The company was founded in New York City in 1931. [1] Sleepy's was acquired by Mattress Firm in December 2015 [2] and all stores were rebranded under the Mattress Firm name on January 1, 2017, but the website continued as an online retailer until 2018. [3] Mattress Firm now uses the Sleepy's name for their private label mattresses. [4]
In 2002, Sleep Train Inc. announced plans to purchase 54 Mattress Discounters' stores in California during that company's bankruptcy—which would double Sleep Train's size. [ 20 ] In 2003, Fenway Partners sold Sleep Country USA to the Atlanta -based Simmons Company , [ 19 ] and in August 2006, Sleep Train Inc. purchased the then-55-store ...
The company shifted to a licensing model. As of 2019, it has over 30 licensees and is operating in more than 90 countries. [5]King Koil ventured into the United Arab Emirates in 1993, collaborating with its licensee, Dubai Furniture Manufacturing Company (DFMC), which became the first licensee in the Middle East, and now it operates 15 King Koil showrooms in the UAE.
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