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Consumer to consumer (or citizen-to-citizen) electronic commerce involves electronically facilitated transactions between consumers through some third party. A common example is an online auction , in which a consumer posts an item for sale and other consumers bid to purchase it; the third party generally charges a flat fee or commission .
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.
Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, [1] sociology [2] and economics [3] in attempts to analyse when, why, where and how people purchase in the way that they do.
Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain, and predict consumer behavior. [1]
There are generally three ways of analyzing consumer buying decisions: Economic models – largely quantitative and are based on the assumptions of rationality and near perfect knowledge. The consumer is seen to maximize its utility. See consumer theory. Game theory can also be used in some circumstances.
Consumer research has existed for more than a century and has been well established as a combination of sociology, psychology, and anthropology, and popular topics in the field revolve around consumer decision-making, advertising, and branding. For decades, however, consumer researchers had never been able to directly record the internal mental ...
Zadka and Olajossy suggest the presence of several similar tendencies between consumer-type mannerisms and pathologic consumption of psychoactive elements. These tendencies include a constant need to consume, personal dependence, and a tendency to lack a sense of self-control over behavior. [ 19 ]
Showrooming highlights how a consumer will view a product in a physical store but then decide to exit the store empty handed and buy online instead. This consumer decision may be due to the ability to compare multiple prices online. On the opposing end of the spectrum is webrooming. Consumers will research a product online in regards to quality ...