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In early February 2023 UFC introduced rules that banned athletes, coaches, and their close family from betting on UFC events. [4] after the call for a sports betting fraud investigation was made on a fight involving Darrick Minner a student of James Krause, who is a UFC coach and avid bettor, and Shayilan Nuerdanbieke at UFC Fight Night: Rodriguez vs. Lemos.
As of 2024 the UFC and WWE are the two most valuable combat sports promotions according to Forbes. With the UFC being the most valued MMA promotion having a value of $11.3 billion and a revenue of $1.29 billion in 2023, and WWE being the most valued professional wrestling promotion with a value of $6.8 billion and revenue of $1.33 billion in 2023.
September 12, 2023 at 12:43 PM (L-R) Dana White, Ari Emanuel, Paul Levesque, Nick Khan and Mark Shapiro pose for a photo at the New York Stock Exchange as the merger of the UFC and the WWE closed ...
UFC and WWE logged record revenue and sponsorship deals in 2023, which added up to a strong fourth quarter for TKO, the newly formed parent company of both sports brands. The strong numbers ...
The marriage of UFC and WWE is complete: Endeavor and WWE announced the close of their deal to create TKO Group Holdings, merging the wrestling entertainment company and MMA leader UFC. The hope ...
The deal involved a merger of WWE with the UFC into a new publicly traded company, with Endeavor holding a 51% stake. [9] The sale was confirmed the next day on April 3, 2023, [10] and was finalized on September 12, with WWE merging with the UFC to become divisions of TKO Group Holdings.
Apr 2, 2023; Inglewood, CA, USA; Paul Heyman and Roman Reigns during Wrestlemania Night 2 at SoFi Stadium. Mandatory Credit: Joe Camporeale-USA TODAY Sports (USA Today Sports / reuters)
WWE and UFC subsequently merged and operate as divisions of a new company called TKO Group Holdings. September 15 – Dwayne "The Rock" Johnson makes first WWE appearance in four years. October 21 – Impact Wrestling announced it would revert to its former Total Nonstop Action Wrestling (TNA) name, beginning with Hard To Kill on January 13, 2024.