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The cost to IKEA of the incident was estimated to be between $6 and $7 million. [7] In 1999, IKEA replaced the lacquer coating on the white bookcase with melamine foil. [1] In 2009 Bloomberg instigated a "Billy bookcase index", as an alternative to the Big Mac index, to compare relative price levels in different countries around the world. [8] [9]
Gillis Lundgren (26 August 1929 – 25 February 2016) was a Swedish furniture designer and the fourth employee of IKEA. He designed the Billy bookcase of which over 140 million [1] have been produced. [2] [3] [4] [5]
Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
IKEA (/ aɪ ˈ k iː ə / eye-KEE-ə, Swedish:), is a multinational conglomerate founded in Sweden [6] [7] that designs and sells ready-to-assemble furniture, household goods, and various related services.
Table E 1027 is an adjustable steel and glass table designed by Irish designer Eileen Gray in 1927. Originally created for her E-1027 house, the table has since become one of Gray's most famous designs. [1] [2] The table's adjustable arm and light weight make it flexible in function. [2]
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