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  2. Why NBA games on European soil are so important - AOL

    www.aol.com/sports/why-nba-games-european-soil...

    PARIS — If you are an American-born NBA fan, you'll be forgiven for thinking it's a waste of time for teams to play games on European soil, while altering the inner body clock of their players ...

  3. NBA All-Star 2025: Will the new format work? Breaking down ...

    www.aol.com/sports/nba-star-2025-format-breaking...

    74th NBA All-Star Game: 8 p.m. ET Sunday (TNT) ... that is — but maybe French countrymen and top-two draft picks Zaccharie Risacher and Alex Sarr play well enough together that we start ...

  4. NBA All-Star Game format change a move toward relevancy ... - AOL

    www.aol.com/news/nba-star-game-format-change...

    This year's NBA All-Star Game was an end, the final All-Star Game aired on TNT before the league switches television partners. The NBA All-Star Game was a beginning, the league actively changing ...

  5. Slam Dunk Contest - Wikipedia

    en.wikipedia.org/wiki/Slam_Dunk_Contest

    The NBA Slam Dunk Contest (officially known as the AT&T Slam Dunk) is an annual National Basketball Association (NBA) competition held during the NBA All-Star Weekend. [1] Sports Illustrated wrote "the dunk contest was the best halftime invention since the bathroom."

  6. NBA digital marketing - Wikipedia

    en.wikipedia.org/wiki/NBA_digital_marketing

    London NBA 2008. The National Basketball Association (NBA) is one of the fastest growing sports leagues in the United States. [1] In 2017, NBA broadcast game ratings had increased by 32% since the previous season, [2] the 2017 NBA Finals had 20.4 million total viewers with an additional 434,000 digital streaming viewers in 215 countries and territories, in 49 languages. [3]

  7. NBA All-Star Game draws deluge of criticism for tournament ...

    www.aol.com/sports/nba-star-draws-deluge...

    By the time play resumed, a full 20 minutes had passed. I mean, we all love the "Inside the NBA" crew, and they deserve all of the accolades they receive. But they're not going anywhere. And even ...

  8. Three-point revolution - Wikipedia

    en.wikipedia.org/wiki/Three-point_revolution

    Prior to the three-point revolution, NBA teams, players, coaches and executives had mixed beliefs on the value of the three-point field goal. The three-point line was initially created for the American Basketball Association (ABA), a rival league to the NBA, which emphasized creativity, showmanship and entertainment during play.

  9. NBA All-Star 2025: Winners and losers of the new format

    www.aol.com/sports/nba-star-2025-winners-losers...

    The G Leaguers also took a 12-8 lead in the first-to-25 final game of the evening, which prompted Stephon Castle and Co. to save the NBA from considerable embarrassment.